Dylan Thomas Cotter X Hollywood Hair Guy®

Earned Media Case Study

Summary

33

Pieces of Coverage

Total number of online, offline and social clips in this report

4.27M

Estimated Views

Prediction of lifetime views of coverage, based on audience reach & engagement rate on social

138M

Audience

Combined total of publication-wide audience figures for all outlets featuring coverage

1.6K

Engagements

Combined total of likes, comments and shares on social media platforms

4.27M

Est. Online Views

Prediction of lifetime views of online coverage, based on audience reach & number of shares on social

1.6K

Social Shares

Number of times the online articles have been shared on social media

215

X Shares

Number of times the online articles have been shared on X

1.37K

Facebook Shares

Number of times the online articles have been shared on Facebook

138M

Online Readership

Combined total number of people that visit the websites featuring coverage

93

Max. Domain Authority

A 0-100 measure of the authority of the site coverage appears on. Provided by Moz

Coverage timeline

Highlights

Coverage item thumbnail

GQ

GQ – The Best Men’s Hair Trends of 2026
Jan 16, 2026
4.88M
90
9.92K
Coverage item thumbnail

Men's Health

Men's Health - I’m a Bearded Grooming Expert—I Never Travel Without This $11 Brush
Apr 07, 2026
11.7M
89
26.4K
4
Coverage item thumbnail

The Hollywood Reporter

The Hollywood Reporter – Make-Up Artists and Hair Stylists Guild Awards Winners
Nov 09, 2026
13.4M
93
907K
Coverage item thumbnail

Deadline

Deadline – Make-Up Artists & Hair Stylists Guild Awards Nominations
Nov 09, 2026
12.8M
90
1.07M
Coverage item thumbnail

Reader's Digest

Here’s How Bobby Pins Really Got Their Name—And Whether There Was a Guy Named Bobby
Jun 27, 2025
2.83M
90
5.86K
Coverage item thumbnail

Real Simple

Real Simple – How to Tame ‘Halo Frizz,’ Those Pesky Flyaway Hairs Around Your Crown
Jun 15, 2026
4.56M
89
12.2K
Coverage item thumbnail

KTLA

Hollywood Hair Dare: Dayna Takes on Drag Wigs 
Mar 28, 2025
6.6M
86
25.8K
Coverage item thumbnail

Variety

Variety – Make-Up Artists and Hair Stylists Guild Nominations
Dec 29, 2025
25.4M
93
1.63M
Coverage item thumbnail

Women's Health

Women’s Health – 5 Ways To Cover Unwanted Gray Hairs, According To Hairstylists
Oct 31, 2024
10.5M
88
23.6K

Coverage

33 pieces of coverage in total

Parade Magazine – The Wolf Cut Is Trending for Men—Is It Right for Your Partner?

parade.com/beauty/wolf-cut-for-men
Estimated Views
41.6K

Parade

Your daily destination for celebrity news, videos, entertainment, food, recipes, health tips, fitness, and games from America's most popular magazine.

87
Domain Authority
Provided by Moz logo
14.7M
Unique Visits
Provided by SimilarWeb logo

Parade Magazine – The French Crop Haircut Is Trending for Men—Is It Right for Your Partner?

parade.com/beauty/french-crop-haircut
Estimated Views
41.6K

Parade

Your daily destination for celebrity news, videos, entertainment, food, recipes, health tips, fitness, and games from America's most popular magazine.

87
Domain Authority
Provided by Moz logo
14.7M
Unique Visits
Provided by SimilarWeb logo

South China Morning Post – Explainer: What is the Olsen tuck – and how did it become a beauty statement?

scmp.com/magazines/style/beauty/trends/article/3352625/explainer-what-olsen-t...
Estimated Views
13K

South China Morning Post

News, opinions, infographics and videos on China issues: geopolitics, diplomacy, economy, technology and lifestyle.

92
Domain Authority
Provided by Moz logo
6.06M
Unique Visits
Provided by SimilarWeb logo
Roundup

Men's Health - I’m a Bearded Grooming Expert—I Never Travel Without This $11 Brush

menshealth.com/grooming/a70953026/best-beard-brush/
Estimated Views
26.4K
Engagements
4

Men's Health

Men's Health is the brand men live by for fitness, nutrition, health, sex, style, grooming, tech, weight loss, and more.

89
Domain Authority
Provided by Moz logo
11.7M
Unique Visits
Provided by SimilarWeb logo

GQ – The 7 Best Short Haircuts For Men in 2026

gq.com/story/best-short-haircuts-for-men-2026
Estimated Views
9.92K

GQ

The latest tips and advice for men on style, grooming, fitness, best products, travel destinations and more. Find politics, sports and entertainment news.

90
Domain Authority
Provided by Moz logo
4.88M
Unique Visits
Provided by SimilarWeb logo

GQ – The Best Men’s Hair Trends of 2026

gq.com/story/best-hair-trends-for-men-2026
Estimated Views
9.92K

GQ

The latest tips and advice for men on style, grooming, fitness, best products, travel destinations and more. Find politics, sports and entertainment news.

90
Domain Authority
Provided by Moz logo
4.88M
Unique Visits
Provided by SimilarWeb logo

South China Morning Post – Hair Gel is Back – But This Time it’s Kinder and Less Crunchy

scmp.com/magazines/style/beauty/trends/article/3338487/hello-again-hair-gel-a...
Estimated Views
13K

South China Morning Post

News, opinions, infographics and videos on China issues: geopolitics, diplomacy, economy, technology and lifestyle.

92
Domain Authority
Provided by Moz logo
6.06M
Unique Visits
Provided by SimilarWeb logo

Broadway World – Nominations for 13th Annual MUAHS Guild Awards

broadwayworld.com/article/DEATH-BECOMES-HER-WICKED-FOR-GOOD-More-Receive-Nomi...
Estimated Views
6.45K

BroadwayWorld

Your guide to all things theatre on Broadway and around the world including shows, news, reviews, broadway tickets, regional theatre and more.

85
Domain Authority
Provided by Moz logo
1.9M
Unique Visits
Provided by SimilarWeb logo
Feature

You're Probably Not Washing Your Hair Enough—Doctors Reveal How Often You Really Should

menshealth.com/grooming/a71185702/how-often-to-wash-hair-2026/
Estimated Views
26.5K
Engagements
17

Men's Health

Men's Health is the brand men live by for fitness, nutrition, health, sex, style, grooming, tech, weight loss, and more.

89
Domain Authority
Provided by Moz logo
11.7M
Unique Visits
Provided by SimilarWeb logo

Betches – Are We Buying $700 Tools And Miracle Serums To Chase Hair That Doesn’t Exist?

betches.com/article/lifestyle/does-sabrina-carpenter-wear-wigs-139769-20250918
Estimated Views
2.76K

Betches

Betches is a female-founded and led media and entertainment brand that provides a space for all women to get real about life - funny, honest, & unfiltered.

63
Domain Authority
Provided by Moz logo
373K
Unique Visits
Provided by SimilarWeb logo

The Manual – Tired of helmet hair? Celebrity stylists share the ultimate survival guide

themanual.com/grooming/helmet-hair/
Estimated Views
1.52K

The Manual

Get the latest insights and advice for men's style and fashion, grooming, watches, cocktails, travel destinations and more.

75
Domain Authority
Provided by Moz logo
276K
Unique Visits
Provided by SimilarWeb logo

Real Simple – How to Tame ‘Halo Frizz,’ Those Pesky Flyaway Hairs Around Your Crown

realsimple.com/halo-frizz-11992175
Estimated Views
12.2K

Real Simple

Real Simple offers practical advice, trusted experts, and thoughtful ideas for your home, health, relationships, money, food, and the conversations shaping modern life.

89
Domain Authority
Provided by Moz logo
4.56M
Unique Visits
Provided by SimilarWeb logo
News

Primetime Emmy Nominations: ‘Severance’ Leads Field Ahead Of ‘The Penguin’, ‘The Studio’ & ‘The White Lotus’ – Full List

deadline.com/lists/emmy-nominations-2025/
Estimated Views
35K
Engagements
1.46K

Deadline

Hollywood Entertainment Breaking News

90
Domain Authority
Provided by Moz logo
12.8M
Unique Visits
Provided by SimilarWeb logo
Feature

Here’s How Bobby Pins Really Got Their Name—And Whether There Was a Guy Named Bobby

rd.com/article/how-bobby-pins-got-their-name/%C2%A0
Estimated Views
5.86K

Reader's Digest

Updated daily! Inspiring stories, hilarious jokes, and surprising advice on health, weight loss & more. Plus subscribe at the lowest rate!

90
Domain Authority
Provided by Moz logo
2.83M
Unique Visits
Provided by SimilarWeb logo
Feature

Here’s What the Gray Fuzz Is on Your Hairbrush—It’s Grosser Than You Think

rd.com/article/gray-fuzz-on-your-hairbrush/%C2%A0
Estimated Views
5.86K

Reader's Digest

Updated daily! Inspiring stories, hilarious jokes, and surprising advice on health, weight loss & more. Plus subscribe at the lowest rate!

90
Domain Authority
Provided by Moz logo
2.83M
Unique Visits
Provided by SimilarWeb logo
Roundup

4 Long Haircuts That Are So Flattering On Older Women (Who Says You Can't Keep Your Length?) - Women

women.com/1848842/long-haircuts-flattering-older-women/
Estimated Views
3.5K
Engagements
9

Women

The ultimate destination for Women. Covering news, celebrity, fashion, beauty, wellness, and expert exclusives - since 1995.

77
Domain Authority
Provided by Moz logo
781K
Unique Visits
Provided by SimilarWeb logo
News

Variety – ‘The Substance,’ ‘The Deliverance’ and ‘Beetlejuice Beetlejuice’ Lead Make-Up Artists and Hair Stylists Guild Nominations

variety.com/2024/artisans/news/makeup-hairstylist-guild-nominations-2025-the-...
Estimated Views
39K

Variety

Entertainment news, film reviews, awards, film festivals, box office, entertainment industry conferences

93
Domain Authority
Provided by Moz logo
25.4M
Unique Visits
Provided by SimilarWeb logo
News

‘Beetlejuice Beetlejuice,’ ‘The Penguin,’ ‘The Substance’ and ‘The Deliverance’ Lead Make-Up Artists and Hair Stylists Guild Awards Nominations

hollywoodreporter.com/movies/movie-news/2025-make-up-artists-and-hair-stylist...
Estimated Views
21.8K
Engagements
89

The Hollywood Reporter

Movie news, TV news, awards news, lifestyle news, business news and more from The Hollywood Reporter.

93
Domain Authority
Provided by Moz logo
13.4M
Unique Visits
Provided by SimilarWeb logo
News

Nominations Unveiled For 2025 Make-Up Artists & Hair Stylists Guild Awards - SHOOTonline

shootonline.com/article/nominations-unveiled-for-2025-make-up-artists-hair-st...
Estimated Views
166
Engagements
16

SHOOTonline

The Trusted Source For News, Information, Industry Trends, New Screenwork, Profiles and The Back Stories in Film, TV, Commercials Since 1960

61
Domain Authority
Provided by Moz logo
15.7K
Unique Visits
Provided by SimilarWeb logo

U.S. News & World Report – 7 Best Beard Trimmers For a Close Shave 2024

usnews.com/360-reviews/personal/best-beard-trimmers
Estimated Views
26K

U.S. News & World Report: News, Rankings and Analysis on Politics, Education, Healthcare and More

US News is a recognized leader in college, grad school, hospital, mutual fund, and car rankings. Track elected officials, research health conditions, and find news you can use in politics, business, health, and education.

92
Domain Authority
Provided by Moz logo
16.1M
Unique Visits
Provided by SimilarWeb logo

Women’s Health – 5 Ways To Cover Unwanted Gray Hairs, According To Hairstylists

womenshealthmag.com/beauty/a62599574/how-to-cover-grey-hairs/
Estimated Views
23.6K

Women's Health

Women's Health is your go-to destination for new workouts, legit nutrition advice and weight loss tips, the latest health news, healthy recipes, and more.

88
Domain Authority
Provided by Moz logo
10.5M
Unique Visits
Provided by SimilarWeb logo