Dylan Thomas Cotter X The Associated Press
Earned Media Case Study
Summary
110
Pieces of
Coverage
Total number of online, offline and social clips in this report
5.82M
Estimated
Views
Prediction of lifetime views of coverage, based on audience reach & engagement rate on social
583M
Audience
Combined total of publication-wide audience figures for all outlets featuring coverage
240K
Engagements
Combined total of likes, comments and shares on social media platforms
583M
Online
Readership
Combined total number of people that visit the websites featuring coverage
95
Max. Domain
Authority
A 0-100 measure of the authority of the site coverage appears on. Provided by Moz
5.82M
Est. Online
Views
Prediction of lifetime views of online coverage, based on audience reach & number of shares on social
240K
Social
Shares
Number of times the online articles have been shared on social media